It seems my good friend Patrice has already gotten a start on our little end-of-year project. The first few posts have been, as is to be expected, excellent. So I should probably get going.
Instead of doing what I did last year, highlighting events that demonstrated how social media was useful in emergencies (because I think we’re beyond the point where we need to demonstrate that anymore), this year I’d like to focus on lessons learned. Because boy, there were a lot of them.
Through the end of the year, I’ll be posting the five biggest lessons I learned this year about how social media is used in emergencies. I think these five things will greatly influence how social media will be used in next year’s emergencies, both by the public and by emergency responders. Much like all of our exercises and real life responses, we won’t learn anything for the next response if we don’t catalog lessons learned (and actually learn from them). This is my attempt to do just that. As always, please let me know your thoughts and if I’ve missed anything. (I’ll update these links as the posts are published, so feel free to link to this page for the full series.)
#1: The public uses social media in emergencies, and they expect us to as well.
#2: A picture is worth a thousand words.
#3: Facebook is not a silver bullet, and may actually be a lot less.
#4: Social media gaffes are survivable.
#5: The media uses social media, and will come to rely on it.