It Takes A Lot Of Work

20130518-120453.jpg
A couple of weeks ago, the world conspired to give me LOTS of things to write about. This lead to a sort of natural experiment on this blog. I got to post–a lot. So for the first time, I got to test that old social media advice that posting regularly helps with traffic.

So I posted every single weekday, well, just about single weekday (except for two Tuesdays), for four straight weeks in a row.

(I can’t believe I’m going to actually show you my behind the scenes; a blogger never tells!)

You can see what that meant for my traffic here:

20130518-113122.jpg

Those four weeks of over 500 views per week? Try to guess which four weeks I was regularly posting?

Now look at the four weeks prior. What do those four weeks look like? Not much of anything, right? Because I hadn’t posted anything.

That, ladies and gentlemen, is (to me) a direct correlation. Post more, get more traffic. Post less, and struggle to see that tiny little Views bar.

The lesson today? This stuff is HARD! You’re a communicator, which means that you’re underfunded, understaffed, under-resourced, and over-burdened by the amount of work you’ve got. And now I’m telling you that you’ve got to do more, more, more if you want to see success.

So now I ask you, have you experienced this? Is posting every day feasible for your organization?