Yesterday we talked about best practices for working with the media via social media. But the first step in being able to reach out to them is to know where they are. The problem is that there’s a lot of them and they can be tough to find. Just look at your existing media list. You’ve probably got hundreds of phones numbers and emails listed. And how much time do you take managing that list. Hours and hours.
And now I’m telling you that you need another field in that database, just for social media contact information. It’s a wonder you read my stuff at all.
But there are ways to streamline collecting that information. When I wrote about this last time, I recommended using the website MuckRack.com to collect information on local reporters that have signed up. While there is a subscription that you can sign up for, poor folks like me who aren’t lead media folks probably shouldn’t, as it doesn’t make sense to subscribe. But, with a bit of elbow grease and a few hours of copy/paste, you can put together a pretty good Twitter list. (Shoot me a message if you want to learn how I did it.)
But there might be an easier way. I just recently learned that one of our local newspapers, the Inquirer, has put together a page of all of their Twitter accounts. And it’s awesome. You want to know what the Inky is writing about these days? Want to know what scoop they’re looking for? You can see it all just by going through that page once and saving them all to a list.
Frankly, I wish more news organizations would do this. Frankly-ier (?), I wish more governments would do this. Have a list of all of your subject matter experts Twitter accounts. All of the different official agency accounts. Maybe a list of all of the official PIO accounts? I’d love to know if you know of any agency or government that’s got something like this. If you know of one, definitely reach out to me, or comment below, I’d love to get in touch with them.